DIY Print-Based Materials to Promote Your Small Business

Most small business owners and start-ups face the challenge of marketing on a shoe-string budget. But what if you could design promotional materials entirely on your own?

We’ll show you how with our fun, hands-on course, DIY Print-Based Materials to Promote Your Small Business. No artistic experience or expensive computer programs necessary. This workshop teaches you how to design amazing promotional materials to support your brand message using free photos, graphics, and easy-to-use software. You can then print your designs from your home office or send them to your printing service.

In addition to the online resources provided for this course, you get up to three hours of private, one-to-one coaching via MS Teams at a time that works best for you. We’ll work through creating at least two completed designs ready to print. In the end, you’ll have the practical skills to come up with even more DIY print-based media, such as business cards, letterhead, flyers, brochures, posters, and more. You’re restricted only by your imagination!

Topics we’ll cover

• Deciding what print-based media your small business needs
• Sourcing great photos and graphics (there are free options!)
• Understanding copyright and permissions (photos not to use)
• Navigating free graphic design software and content creation tools
• Using fundamental design principles to create eye-catching and effective designs
• Selecting the right colours, fonts, and unique visual look for your brand
• Sourcing inexpensive printing services and creating novelty promotional items

You can review the full curriculum below for more details.

Want to complement your learning?

Check out these other courses we developed to help you succeed:

• Achieving Work-Life Balance
• Creating Engaging Visual Content for your Business Social Media Posts
• Facebook for Business: Getting Started
• Making Business Presentations with Confidence
• Overcoming Imposter Syndrome

Have questions?

Contact us. We would love to chat and help you get started!