Facebook for Business: Getting Started

Running a small business takes a lot of work, and trying to figure out social media on top of everything else can easily feel like a chore. You know a business Facebook page would help build credibility and provide a way to connect with customers, but where do you begin?

Let us help with our course Facebook for Business: Getting Started. If you don’t already have a personal Facebook profile, we’ll begin with that setup first. Otherwise, we can go straight to setting up and managing your Facebook business page.

When you register, your tutor will reach out to schedule one-to-one time to work together via webinar. You’ll share a screen using a platform such as Skype or Zoom, and work through the set up process step-by-step.

As part of the online course curriculum, you’ll also have activities to complete and submit for feedback.

Topics we’ll cover

• Understanding why your small business needs a dedicated Facebook page
• Learning the differences between profiles, groups, and pages
• Understanding the language of Facebook
• Connecting with fans and building customer engagement
• Controlling who sees your posts and optimising your publishing schedule
• Creating and scheduling posts and events
• Using Facebook Stories and Facebook Live
• Tracking page visitors and growth with Facebook Insights
• Understanding image sizes
• Adding services to your page
• Viewing your page as a visitor

You can review the full curriculum below for more details.

Want to complement your learning?

Check out these other courses we developed to help you succeed:

• An Introduction to Social Media: LinkedIn
• Build Your Personal Brand Identity
• Creating Engaging Visual Content for your Business Social Media Posts
• DIY Print-Based Materials to Promote Your Small Business
• Getting Value from Business Networking Groups

Have questions?

Contact us. We would love to chat and help you get started!

Learning Insight is pleased to offer this course on setting up a Facebook business page, developed by our lead instructor, Liz Paine. Guided by her 30+ years of experience, we provide practical and supportive training to help you build confidence, master communication, and achieve your goals.