Course Instructor: Liz Paine
In this short course you’ll discover your personal assets and how to build your personal brand to market yourself to prospective employers, apply for promotional opportunities or attract potential clients.
You’ll learn:
- The difference and similarities between business branding and self-branding
- Why it’s important to market yourself as a “brand”
- How to package your expertise including personal work values, abilities, skills into a marketable package which represents your unique selling proposition
- Practical strategies to establish your reputation as a sort after expert in your field, develop your online reputation and build your credibility
- Use your personal brand to attract employment opportunities or secure new business clients.Start now and complete your course on line at a time and place that works for you.
Develop a Powerful Personal Brand Identity – Taught Online
Course Features
- Lectures 15
- Quizzes 4
- Duration 50 days
- Skill level All levels
- Students 25
- Assessments Yes
Curriculum
- 2 Sections
- 15 Lessons
- 50 Days
Expand all sectionsCollapse all sections
- Section 1Modules26
- 2.1Welcome to Personal Branding5 Minutes
- 2.2PB – Introduction: What is personal branding?6 Minutes
- 2.3PB: Introduction Quiz12 Minutes8 Questions
- 2.4PB – Topic 1: Who do you know who has a strong personal brand?4 Minutes
- 2.5PB -Topic 2: Do you already have a personal brand?3 Minutes
- 2.6PB – Topic 2: Assignment: Do you already have a personal brand? Exploring your online footprint60 Days
- 2.7PB – Topic 3: Defining your personal brand12 Minutes
- 2.8PB – Topic 3: Defining your personal brand60 Days
- 2.9PB – Topic 4: What is your value proposition?11 Minutes
- 2.10PB – Topic 4: What is your value proposition?60 Days
- 2.11PB – Topic 5: What does your email say about you?5 Minutes
- 2.12PB: Topic 5 Quiz10 Minutes7 Questions
- 2.13PB – Topic 6: The importance of a business card5 Minutes
- 2.14PB: Topic 6 Quiz10 Minutes6 Questions
- 2.15PB – Topic 7: Dressing for your personal brand10 Minutes
- 2.16PB – Topic 7: Dressing for your personal brand60 Days
- 2.17PB – Topic 8: Establishing a website for your personal brand7 Minutes
- 2.18PB – Topic 9: How to write a professional bio15 Minutes
- 2.19PB – Topic 9: Assignment How to write a professional bio60 Days
- 2.20PB – Topic 10: Selecting the networks that work for you4 Minutes
- 2.21PB – Topic 10: Selecting the networks that work for you60 Days
- 2.22PB – Topic 11: Choosing social media platforms that work well for your personal brand4 Minutes
- 2.23PB – Topic 11: Assignment: Selecting the social media that works for you60 Days
- 2.24PB – Topic 12: Common branding mistakes8 Minutes
- 2.25PB – Topic 13: Concluding your course: Managing your brand message7 Minutes
- 2.26PB: Topic 13 Quiz10 Minutes4 Questions
- 0
