The art of personal selling

Good salespeople specialise in finding solutions to customer problems (needs, issues, concerns) rather than on selling their products and services.

• Are you keen to start your career in sales?
• Is selling part of your existing role?

If you want to be successful in selling, you need a process which is logical and customer-oriented.

This short course introduces a systematic approach to solving customer problems from “meet and greet” to closing the sale.

It has been designed to provide an introductory snapshot of the sales process involved with person-to-person sales.  It can be applied equally to product and service sales scenarios.

We’ll introduce you to a step by step sales process. After all you will want to present sales solutions that satisfy the customer needs and wants – not your your own.  You’ll explain how to select and demonstrate product features and benefits in such a way that they solve customer problems.

Topics include:

• Qualities of a good sales consultant
• An overview of the legislation applying to sales
• The steps in the sales process
• Meet and greet / building rapport
• Qualifying
• Product or service demonstration
• Trial close
• Closing the sale
• Your personal presentation
• Your communication skills to the fore
• Your amazing future!