Sales Fundamentals: The Art of Personal Selling

Good salespeople specialise in finding solutions for customer problems, rather than simply selling their products and services. This approach comes directly from core sales fundamentals. After all, you want to meet and satisfy the customers’ needs — not your own.

Are you keen to start your career in sales?

Is selling part of your existing role?

Do you need to “sell” your professional services?

To succeed in selling, you must follow a logical, customer-orientated process. In our Sales Fundamentals: The Art of Personal Selling course, you’ll learn a systematic approach to solving customer problems from the initial “meet and greet” to closing the sale. This step-by-step process focuses on person-to-person selling, but what we cover equally applies to service-based scenarios. We’ll explain how to select and demonstrate product features and benefits in a way that solves your customer’s specific challenges.

This online course includes optional support, so you can reach out to your instructor whenever you need help.

Topics we’ll cover

• Qualities of a good sales consultant
• Personal presentation and body language
• The power of product knowledge
• Steps in the sales process
• Meet and greet / building rapport
• Qualifying
• Recommending the right product or service
• Product or service demonstration and trial close
• Responding to objections
• Closing the sale
• Upselling and on-selling
• Finalising the sale

You can review the full curriculum below for more details.

Want to complement your learning?

Check out these other courses we developed to help you succeed:

• Build Your Personal Brand Identity
• Business Presentations Made Easy
• Customer Service Excellence!
• Getting Value from Business Networking Groups
• Starting a Home Business that Will Succeed

Have questions?

Contact us. We would love to chat and help you get started!